Social Media Analytics

Your audience is talking.
Do you know what they are saying?

Social media generates continuous, unfiltered signals about what your audience thinks, feels, and wants. We transform that signal into evidence — measurable, trackable, and strategically useful.

Audit my social performance
Platform PerformanceSentiment AnalysisAudience IntelligenceCompetitor Tracking
Social Performance · Last 30 Days
Platform Reach Overview
📘
Facebook
82K
📸
Instagram
64K
🐦
X / Twitter
38K
Audience sentiment
68%
Positive
21%
Neutral
11%
Negative
Multi-platform
One unified view
4+
Platforms tracked
Real-time
Sentiment monitoring
Competitive
Benchmarking included
Actionable
Monthly insight reports
The problem we solve

You are posting.
You do not know if it is working.

Most organisations in Botswana are active on social media. Most of them cannot tell you with any precision whether their presence is working, who they are actually reaching, or how their performance compares to the organisations competing for the same attention.

Likes and follower counts are not strategy. They are vanity metrics. The real questions — what does your audience actually think, what content drives behaviour, where are the gaps your competitors are not filling — require proper analysis.

"Social media without analytics is broadcasting. With analytics, it becomes intelligence."
Vanity metrics without meaning
You can see impressions and likes but you cannot tell whether they translate into awareness, consideration, or anything strategically useful.
No insight into audience sentiment
People are talking about your brand — or your category. You do not know what they are saying, whether it is positive, and where the risks are.
No competitive context
You cannot tell if your performance is strong or weak without knowing what comparable organisations are achieving in the same market.
Content decisions made by instinct
What to post, when to post it, which platform to prioritise — decided by gut rather than by what the data shows actually works.
What we do

Three analytical lenses
on your social presence.

We look at what your content achieves, what your audience thinks, and how you compare to the competition — and turn all three into something actionable.

Platform Performance Analytics
Cross-platform measurement — reach, engagement, conversion, and audience growth — broken down by content type, timing, and topic. We identify what is working and what is wasting budget or attention.
Sentiment & Audience Intelligence
What are people saying about your brand, your category, and your competitors? We track and analyse public sentiment — positive, negative, neutral, and the topics driving each — so you know what your audience actually thinks.
Competitive Benchmarking
How do your metrics compare to your direct competitors and category leaders? We track their performance alongside yours — identifying where you are outperforming, where you are falling behind, and where the opportunity gaps are.

Every analytics engagement ends with a written insight report and a debrief session. We do not just send you a data export — we tell you what it means and what your content and channel strategy should do differently as a result.

"We turn your social data into a strategic asset — not just a dashboard your team scrolls past every month."
How it works

From your social accounts
to a strategy you can act on

Four stages from connecting your platforms to delivering actionable social intelligence.

Platform Connection
We connect to your social platforms and competitor accounts — establishing the data feeds for ongoing measurement.
Baseline Analysis
A full audit of your current performance — where you stand, what is working, what is not, and how you compare to the competition.
Ongoing Monitoring
Continuous tracking — sentiment shifts, content performance, audience changes, and competitive movements — flagged as they happen.
Monthly Insight Report
A written report each month — what happened, what it means, and what your social strategy should do differently based on the evidence.
Who this is for

When your social presence needs
to do more than just exist

🏢
Business
Brands investing in social

When you are spending time and money on social media and you need to know whether it is working, why certain content performs and others do not, and how to allocate effort across platforms for maximum impact.

🏛️
Government
Public communication teams

When government agencies and parastatals need to understand how public communications are landing — which messages are reaching their intended audiences, what sentiment they are generating, and where adjustments are needed.

🌍
NGO & Development
Advocacy and awareness campaigns

When a campaign needs evidence of reach and impact beyond internal metrics — proof of awareness generated, sentiment towards the cause, and the conversations being had in target communities.

Related services
Market Research
When social intelligence needs to be combined with primary research — surveys, focus groups, and competitor intelligence — for a complete market view.
Explore
Analytics & Strategic Insight
When social analytics need to be integrated with operational and financial data — for a complete picture of organisational performance.
Explore
Business Intelligence & Dashboards
When social metrics need to sit alongside business metrics in a single executive dashboard that shows the full picture.
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Ready to start?

Find out what your
social data is actually saying

We start with a baseline audit — an honest assessment of your current social performance, what it means, and where the biggest opportunities are. No commitment required beyond the first conversation.

Audit my social performance