Capture the full picture
not just what is easy to measure
What people say, what they do, and what the record shows rarely tell the same story. We capture all three simultaneously, rigorously, and with quality built in from the start.
Design a collection programmeOne source of data gives you one dimension of the truth
Most organisations collect data in one way. A survey here. A sales report there. An occasional interview. Each source tells part of the story, but none of them tells all of it. Decisions made on incomplete data are not decisions, they are bets.
The problem compounds when the question is complex — programme effectiveness, community impact, customer experience, or organisational performance. These questions cannot be answered from a single angle.
Four methods.
One coherent programme.
We design collection programmes that combine every relevant method into a single architecture — so the data arrives analysis-ready, not in disconnected silos.
Every collection programme begins with a research design document — specifying which methods, which populations, which instruments, and what quality standards apply at every step. We build in validation protocols before a single data point is collected.
Built for the field.
Not the office.
Our field teams use CAPI — Computer-Assisted Personal Interviewing — to collect data digitally, on-device, in any location. Real-time validation means quality is enforced at the point of entry, not discovered during cleaning.
Skip logic, mandatory fields, and range checks are enforced at the point of entry. Interviewers cannot proceed with invalid or inconsistent responses — errors are caught in the field, not discovered in the office.
Full data collection without an internet connection. Fieldworkers operate in remote areas with no signal and responses sync automatically once connectivity is restored — no data loss, no interruption to the programme.
GPS coordinates are recorded at the point of interview. Every response is spatially tagged — providing an audit trail of field coverage and enabling geographic analysis of where data was collected and where gaps remain.
Photos, audio recordings, and signatures captured directly alongside survey responses. Contextual evidence enriches the dataset — and provides verification that interviews were conducted as recorded.
From question to
analysis-ready dataset
Four stages — each one designed to protect the quality of what comes next.
When single-source data
is not enough
When you need to understand not just what your customers do but why they do it and what would change their behaviour. Product development, service design, and market expansion all require this depth.
Needs assessments, community consultations, and programme evaluations that require evidence from multiple sources — quantitative data, qualitative insight, and field observation combined.
Baseline studies, midline assessments, and endline evaluations for development programmes. We understand the rigour required by international development funders and design collection programmes accordingly.
Tell us what you need
to understand
Every collection programme starts with a design conversation. Tell us the question you are trying to answer and we will design the right programme to answer it.
Design a collection programme